I have recently participated in the Design In Sight competition. This is the first time I am entering this competition and I thought it would be a good idea to further develop my product design skills. It would have been great to dedicate more time to this competition but I was notified about it later than I would have liked. Nevertheless I managed to get my entry in on time.
The brief was to choose from one of the given twenty brands and re-imagine it for the future.
It was an interesting competition to enter because it involved a combination of research with the findings from that to influence the design brief. Finally the re-imagined design itself would include packaging and at least another option ranging from point of sale to identity and advertising.
My submitted design can be viewed in my portfolio.
The short-list is announced on April 7th so I will endeavour to update this when I know more.
* Update:
Unfortunately I did not make the short-list this time around but it was a good learning experience.
I wish all the best of luck to the people who have been short-listed.